☆ Multi-million wellness opportunities in plain sight, a tea bag for your bath, Gails' secret recipe

Hey lovely,

Jasmine here, Editor of Daily Rituals, back with your Wellness Dose.

Quick reminder that our referral program got a major glow up last week - with just 5 referrals, you'll now get yourself a Sephora gift card. Not bad for sharing something you (*hopefully) already enjoy with your wellness-curious friends.

London girlies - apologies for no event this month (I can't believe we're already in the 3rd week of May!). In lieu, I've booked onto this dreamy wellness evening on Thursday 29th in possibly the most calming space I've ever seen. The ticket is basically free as it comes with two products from a new fave female founded brand Muihood - they’re rooted in Traditional Chinese Medicine but equally satisfy our aesthetic needs (exhibit A). Plus, there's an ear seeding acupressure session and a chance to ask TCM Practitioner Victoria Yau any burning Qs (my hand will be firmly raised!!).

Let me know if you book on as it would be lovely to meet and refuel post-work (most likely at The Salad Project in Spitalfields) beforehand. Consider it our unofficial May meet up.

PS. I promise the community WhatsApp is en route, but for now, the above is a good glimpse into what I'd have likely written in it today!

As always, thank you for being here. I'm so grateful for you.

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• 🛁 Bath time, but better: This brand created a literal (gigantic) tea bag for your bath. Voted Vogue's best beauty product of the year, it's packed with mugwort to boost circulation, reduce inflammation and relieve muscle tension. Plus, it's safe for the sensitive skin girlies (and, well, down there).

• 💦 The new status symbol: For Gen Z, their pocket money is going on these $10 scented hand sanitisers. Gone are the days of gooey aliens. Launched just 7 years ago, the brand just announced their $880m acquisition. It’s the perfect example of making a functional product into a must-have accessory. Next for a rebrand? First aid, toilet spray, shoe insoles and bug repellent.

• 💊 The ozempic fallout: WeightWatchers just filed for bankruptcy, drowning in $1bil+ debt thanks to GLP-1s. Beyond jab competition, culturally, tracking points and powdered diet shakes have lost favour to a whole foods, less-toxic approach. Their problem? Profiting from the weight loss cycle rather than solving it. They did pioneer communities of women supporting women before it was a marketing strategy, so there's that.

• ✨ Busy building your dream life? Here's your Monday pep talk for the messy middle.

• 📚 On that note: Entrepreneur Mimi Bouchard, Founder of popular Activations app, just launched her first book ‘Activate your future self.’ It's got some lofty promises ("finally get everything you want out of life"), so we’ve obviously downloaded the audiobook and will be listening to it until we’re writing this from a beach house. 

• 🛌 Go (kind of) solo: Sleep divorce (opting for separate beds for better sleep) is trending, with sleep and divorce experts (what a sad sad job title) claiming it could save relationships. Our take? Try the Scandinavian method first (same bed, separate duvets) before going full separate-rooms - it might just be the sweet spot. 

• 🧁 Sunday plans = sorted: Gail's just revealed their iconic cinnamon bun recipe. Very dangerous information to have, but the perfect slow sunday activity. 

• 💉 At what cost: Wealthy biohackers are fleeing the country for stem cell injections hoping to fix injuries, avoid surgery, or simply feel like they've got a spring in their step again. Rina Raphael points out, the "natural" marketing is appealing - the idea that your own body can heal you sounds less risky than alternatives, but that's not always the case and results aren’t guaranteed. The hot take? More studies are needed, more regulation (sorry to be that girl), and clinics abroad need to do better at explaining this isn't just any ordinary IV drip.

• ✈️ Airport wellness hack: Some head for Joe & the Juice, others are grinding between gates. Duly noted (and ignored).

• 👼 Angel energy: Victoria's Secret alum Jasmine Tookes just launched her body care line Brunel with 3 mood-based oils. Clean formula, tres chic aesthetic. What's interesting? Jasmine's athleisure brand with a former VS partner seems to have closed in late 2024 despite reaching 600k+ followers (and some very cute designs). Brunel is sporting just 4k at the moment, despite Jasmine's 7.8m following, some notable shout outs & press since launch. It's not all about followers, but it does make one wonder whether scented body oils are really what her audience wants.

Wellness biz ideas hiding in plain sight

^{AND WHAT’S MISSING FROM CURRENT COMPETITION}

Some founders are doers - they've got all the systems, they're insanely organised (see Bec Stewart), and their Google calendar is almost art. Others are thinkers - bursting with ideas but slightly less enthusiastic when it comes to the whole "implementation" bit.

Guess which category I fall into? If you said "thinker who starts impromptu projects at 10pm and has 17 unfinished Notes app business plans," you'd be spot on. Luckily, I'm (just about) self-aware enough to know this, which is why I share my wellness biz ideas with you lovely readers instead. It 1) stops me from impulse-buying domain names I'll never use, and 2) puts to good use all the hours I spend diving into wellness updates that I share in The Wellness Dose.

So without further ado, here are 4 wellness business ideas I'd run with (I don’t run who am I kidding) if I either had more time, money (hot girl wellness community fund, anyone?), or both.

Quick disclaimer - these all already exist in some form. Don't let that scare you off. If I've learned anything over the last year, it's that there's plenty of space for newcomers. CurrentBody, HigherDOSE and Bon Charge are basically the same concept with different branding, and they're all thriving. Same goes for Function, Hundred & Superpower - it’s my job to work out what makes each of these different from the last and it’s not an easy task..

★ #1 The ultra-instagrammable social beauty club

Majesty's Pleasure has already nailed this concept - a salon-meets-members club hybrid that's as beautiful as it is genius. 

Their pricing subtly pushes you toward monthly memberships offering unlimited manis and pedis plus a free drink per visit (which as most content around the concept highlights, the girl math does math). From a business perspective, it's smart - sure members may max out their unlimited treatments, but they’ll likely bring friends who pay full price, end up booking add-ons or stay for extra drinks. Non-members can still visit (avoiding the members-only stuffiness lingering in the air), but pricing keeps it just exclusive enough to feel special & luxe - somewhere in between a coffee date and a spa day.

What’s missing? 

Firstly, one in London. And one with community-building events that aim to connect members with each other (Matcha Social Club, anyone?!). Also - wellness upgrades. If I'm already parked in a chair for an hour or more, why not offer me an IV drip, a quick skin consult, let me sit on a PEMF mat or tempt me with a post-mani sauna session?

★ #2 Paddle courts that don’t feel like sports halls

If there's a paddle-obsessed person in your life (for me, it's my boyfriend), you're already familiar with how cult-like it is. Something about paddle awakens the dormant competitive beast in people who haven't played sports seriously since Year 10 PE.

The result? People desperately booking courts at ungodly hours and entering local tournaments to improve their ranking (which as I understand, is somewhat akin to an Oura sleep score in the wellness world). One thing is crystal clear - London has way more paddle enthusiasts than courts. Padium, Paddle Social Club and Rocket Paddle are booked solid for weeks and expanding fast. Yes, it requires serious investment, but there's definitely space for more locations, especially in the suburbs.

What’s missing?

A genuine "third space" vibe that makes people want to hang around. Current chill areas feel like sad airport lounges, not places you'd willingly spend a Sunday or a WFH day. They're also missing obvious wellness add-ons - a sauna circuit, recovery tools, decent showers, and get-ready areas that don't have lighting designed to destroy self-esteem.

PS, paddle's explosion means there are tons of ancillary business opportunities too (Playtomic booking software already dominates, but what about paddle-specific recovery, apps, or training tech?).

★ #3 Recovery clubs outside of the M25

This idea hit me while trying to book a sauna session near home, only to discover the closest spot was 45 minutes away and booked until mid-July. I repeat, mid-July.

What’s missing?

Aesthetic wellness spaces beyond London with that community feel. Just spaces at all, honestly. Ideally they’d be Instagram-worthy enough that you'd actually suggest them in the group chat, and also attract the yummy mummy’s during the week too.

★ #4 Squad training

Heavily inspired by The Athletic Clubs in New York (who just secured investment from Solidcore's founder), this concept is surprisingly simple: train twice weekly with the same squad and coach. You get socials with your squad, a WhatsApp group, and optional run clubs or drop-in classes.

The twice-weekly structure creates consistency, allows for proper progressive programming, and (the part investors salivate over) clearly creates unmatched loyalty. Squads become friends, so canceling your membership suddenly means leaving your new social circle.

In theory, you wouldn't necessarily need massive startup capital - just secure weekly slots at an existing studio and build your brand from there.

What’s missing?

This concept in London, ideally in places like Canary Wharf to capture the corporate crowd who are keen for both fitness and friends. Forward-thinking employers (god forbid) might even subsidise it for staff, since it encourages office attendance and team bonding, while ticking their employee wellbeing programme box.

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